Asia is rapidly growing with almost 60% of the whole population of this planet and each of cities and industries here is dynamically developing. On the other hand, various social problems have been emerging, including natural disaster out of climate change, food crisis and disposal problem due to growing population, environment contamination caused by economy development focusing too close on its benefit, gap between the rich and the poor for marketing mechanism of excessive capitalism, lack of accesses to education, medication and safety for succession of poverty, working children, human-rights issue and inequality of men and women. We believe that what solves these problems is the concept of “Being sustainable”, “Being organic” and “Being ethical”.
Given that the nature of “organic” is friendly to the Earth, we gain the definition of it as “the state where social cost is zero”. For example, take a look at a process where a product is made, used and then disposed of or reused. Here, creating fundamental additional value with a system that does not cost something of a society brings more sustainability of human beings and the Earth. This concept will be a guide for the prosperity of mankind and be a good starting point for SMART ASIA, which is the place where change-makers come and grow. They will generate innovations and social impacts that enable sustainability of the future of Asia.
A long-term action, “a Positive from 0”, aims at spreading the concept of “SOCIAL_COST_0” over our life styles, and also will be a guide for development of new diversities, economy and cities. We are looking for the moment when the energy brings the greatest impact on societies involving a million of people.